Rockford Fosgate Joins Amsoil Chaparral Honda as Official Audio Sponsor of the 2005 Supercross and Motorcross Seasons
Tempe, AZ- Rockford Fosgate entered into the Supercross (SX)/Motocross (MX) arena through a marketing partnership with the Amsoil Chaparral Honda Supercross and Motocross team. As its newest sponsor to the race team, Rockford Fosgate joins team sponsors Amsoil, Chaparral Motorsports, Honda, Napster and Factory Connection. "Like our existing successful partnerships in aggressive motor sports, such as Drifting, we see Supercross as yet another avenue where our consumer’s lifestyles cross. Rockford Fosgate and Amsoil Chaparral Honda Team riders, Mike LaRocco, Billy Laninovich, Josh Grant, Joaquim Rodrigues and Tommy Hahn bring with them the skills and attitude that embody the Rockford Fosgate brand," commented Director of Marketing, Chris Parvin. “We are excited to have the leader in the car audio industry join our race program. They understand this demographic. The fans of this sport are into their vehicles and music. This will be a great partnership for both the team and the sport," said team owner Rick Zielfelder. Rockford Fosgate plans to leverage their sponsorship with the team by making appearances at select retailers in major markets during the Supercross and Motocross season. Additionally Rockford Fosgate will have an on-site hospitality program at each race where they will entertain key dealers in each market. Other benefits of the sponsorship include a custom design of the team’s Honda Element, which will be equipped with a state of the art Rockford Fosgate audio system. The Element will be on display at every race on the circuit and will allow Rockford Fosgate dealers and consumers to experience first hand the quality of the Rockford Fosgate brand. Rockford Fosgate will also receive branding on Mike LaRocco’s helmet and race hauler as well as the 125 teams race hauler and each of the riders helmets. Zach Luke Marketing Manager for Rockford Fosgate states. “We want to reward our loyal dealers by allowing them to experience Supercross/Motocross through the eyes of one of the sports most successful teams. Our invited guests will be treated to a unique behind-the-scenes look that’s typically only afforded to true insiders.” The sponsorship was negotiated by Wasserman Media Group’ Marketing which represents the Amsoil Chaparral Honda race team. Wasserman Media Group, LLC is a leading sports and entertainment management, marketing and content company. Rockford Fosgate is a division of Rockford Corporation in Tempe, Ariz., a publicly traded company under the NASDAQ stock symbol ROFO. Company websites can be viewed at rockfordfosgate.com and rockfordcorp.com. For further information contact: Zach Luke P: 480-517-3157 E: [email protected]
About Rockford Fosgate
Setting the standard for excellence in the audio industry, Rockford Corporation markets high-performance audio systems under the brand Rockford Fosgate® for the mobile, motorsport, and marine audio aftermarket and OEM market. Headquartered in Tempe, Ariz., Rockford Corporation is a wholly owned subsidiary of Patrick Industries, Inc. (NASDAQ: PATK).