News & Events

Rockford Fosgate is Official Motorcycle Audio Sponsor of the Sturgis® Motorcycle Rally™ 2016

8 years ago CLR PR | Charlie Leib | [email protected]
TEMPE, Ariz. – June 30, 2016 – Rockford Fosgate (, the industry leader in high-performance audio systems, is proud to announce for the third consecutive year that it will be the official motorcycle audio sponsor of the famed Sturgis® Motorcycle Rally™ 2016. Rockford Fosgate is proud to bring high performance motorcycle audio systems to the crowds of enthusiasts on Lazelle Street in downtown Sturgis, SD during the 76th annual week-long event from August 8-14.
“The past two years as the official motorcycle audio sponsor of the famed Sturgis® Motorcycle Rally™ have been terrific, and we are looking forward to another great rally,” said Bill Jackson, Rockford CEO and president. “This time around, passionate biker Fanatics will be able to see and hear our new bike-specific motorcycle audio kits, as well as our famed Soundlab music experience, Slingshot audio demo, and more. We are excited to have retail partners at Sturgis as well, so that Rockford Fosgate gear will be available to riders during the rally. It’s going to be an intense and fun week, and we are counting down the days until it begins.”
At the Rockford Fosgate booth, which will once again be located at the corner of Harley-Davidson Way  (formerly 2nd Street) and Lazelle Street, besides the Soundlab and Slingshot, Rockford will showcase Harley-Davidson and Victory motorcycles featuring audio system upgrades, active stereo displays, cool gear with partner Bagger Nation, as well as offering numerous promotions and giveaways.
Rockford’s approach to those audio system upgrades include compact, yet powerful and efficient audio components for use in the unique conditions encountered by motorcycles.
According to Jackson, anyone who loves riding on the open road knows how harsh the elements can be, whether it be road noise, dirt, dust, moisture, and even temperature. “To that end, we have developed element-ready source units, amplifiers, speakers, and installation accessories that are specifically designed to fit on a motorcycle, but powerful and durable enough to deliver our acclaimed sonic signature while withstanding the torture of such a tight and demanding environment.”
Since 1938, the Sturgis® Motorcycle Rally™ has grown to become one of the largest motorcycle rallies in the world. According to Sturgis statistics, more than 700,000 motorcycle enthusiasts participated in the 2015 event. 
“The 75th Annual Sturgis® Motorcycle Rally™ was a tremendous success last year, and The City of Sturgis is proud to once again partner with Rockford Fosgate for the 2016 rally,” added Sturgis City Manager, Daniel Ainslie. “For two years running, Sturgis and Rockford Fosgate have proved to be a perfect pair. We expect 2016 to be just as successful, and we know those who attend the rally will, once again, be looking forward to visiting with Rockford Fosgate to see how they can add world-class audio systems to their rides.”
Rockford Fosgate will also sponsor the “14th Annual Mayor’s Ride,” held during the rally. 
For more information on participating in the Mayor’s Ride, please visit
For more information on the Rockford Fosgate Sturgis® Motorcycle Rally™ 2016sponsorship and promotions, visit
For more information on Rockford Corporation, please visit

About Rockford Fosgate

Setting the standard for excellence in the audio industry, Rockford Corporation markets high-performance audio systems under the brand Rockford Fosgate® for the mobile, motorsport, and marine audio aftermarket and OEM market. Headquartered in Tempe, Ariz., Rockford Corporation is a wholly owned subsidiary of Patrick Industries, Inc. (NASDAQ: PATK).