News & Events

Rockford Fosgate Announces Voice Dealer Locator

21 years, 3 months ago Tempe, AZ

Tempe, Ariz. – Rockford Fosgate is proud to announce its Voice Dealer Locator at the 2003 CES (booth #828). The Voice Dealer Locator allows customers to find nearby authorized Rockford Fosgate dealers by simply calling a Toll-Free number. Using Automated Speed Recognition technology from Nuance, the Voice Dealer Locator can recognize spoken words over a standard telephone or cell phone and convert them into database queries.

The automated system requests the user’s state and zip code to find a group of nearby authorized Rockford Fosgate dealers. Using Text To Speech technology, also from Nuance, the dealer store name, address, city, state, zip code, and telephone number are vocalized to the customer. “Our customers are now able to find authorized Rockford Fosgate dealers using the convenience of spoken commands instead of fumbling for key pads,” explains Eric Russell, Rockford Fosgate’s Web Wizard. “It’s a monumental leap in customer support by providing true interaction with the customer.” Edward Hughes, Rockford Fosgate’s Oracle DBA, adds, “Previously, a dealer would have to wait two weeks for an updated audio file to be re-recorded on the Toll-Free version. Now with Voice Technology, authorized dealers can add, edit or delete store listings in real-time.”

Voice Dealer Locator Features
• Commands are voice activated
• True interaction with customers
• Real-time vocalization of authorized dealers

The Toll-Free Dealer Locator is available @ 1-800-669-9899 (U.S. residents only) and the Web-Based Dealer Locator is available at The Voice Dealer Locator is anticipated to be in full production by February 1, 2003. Rockford Fosgate is a division of Rockford Corporation in Tempe; Ariz., a publicly traded company under the NASDAQ stock symbol ROFO. Company websites can be viewed at and

About Rockford Fosgate

Setting the standard for excellence in the audio industry, Rockford Corporation markets high-performance audio systems under the brand Rockford Fosgate® for the mobile, motorsport, and marine audio aftermarket and OEM market. Headquartered in Tempe, Ariz., Rockford Corporation is a wholly owned subsidiary of Patrick Industries, Inc. (NASDAQ: PATK).