Rockford Corporation Appoints Brian Sherman Mobile Marketing Manager
Tempe, Ariz. – Rockford Corporation is proud to announce the appointment of Brian Sherman to the new position of mobile marketing manager. Sherman, who came to Rockford as part of the MB QUART acquisition in 2001, will concentrate on optimizing the relationships of Rockford’s consumers and dealers through a unique marketing perspective. Brian will bring a 100 percent focus on marketing initiatives affecting product collateral, the Internet, and sponsorship/partnership programs…all meant to grow the mobile business for retailers worldwide. He will also focus on maximizing marketing efforts for each individual mobile brand (Rockford Fosgate, Lightning Audio, MB Quart, Q-Logic, Omnifi) as well as across each of these brands. Bill Jackson, Rockford managing director - mobile sales, says, “The Rockford marketing organization demands a high level of talent and relies on ‘field experience’ for retailer programs. As the key contact on the Universal partnership, Brian will continue to develop these types of strategic relationships for Rockford Corporation.” Jackson continues, “Our intention is to help our retailers grow their businesses by offering services and marketing initiatives they are unable to execute or develop on their own.” Sherman adds, “My mantra is simple: bring specialty retail back from the brink of boredom. The newly reorganized Rockford Marketing Group is going to make that happen. Our initiatives are going to drive customers in the stores at a greater rate than ever imagined. We’re looking forward to the challenge!”
Rockford Corporation is based in Tempe, Ariz. and is a publicly traded company under the NASDAQ stock symbol ROFO. Company websites can be viewed at www.rockfordfosgate.com, www.lightningaudio.com, www.mbquart.com, www.omnifimedia.com, and www.rockfordcorp.com.
About Rockford Corporation
Setting the standard for excellence in the audio industry, the Rockford Corporation markets and distributes high-performance audio systems for the mobile audio aftermarket and OEM market. Headquartered in Tempe, Ariz., Rockford Corporation is a publicly traded company and manufactures its products under six brands: Rockford Fosgate(R), Rockford Acoustic Design(TM), Lightning Audio(R) and Brax, Helix and Renegade. For more information, please visit: www.rockfordfosgate.com, www.rockfordacousticdesign.com, www.lightningaudio.com, www.braxhifi.com, www.helixhifi.com and www.renegadecaraudio.com